What Trademarks Protect
Trademarks protects the public's interest in being able to accurately ascertain the source of goods or services in the marketplace and protects a business' good will in their reputation, image and expectation of repeat customers.
Trademark law ensures that a trademark accurately identifies the source of a product or service so that consumers can make meaningful choices, without confusion, among competing products and services.
Business benefits because trademark law allows the creation and protection of business good will in their image, reputation and expectation of repeat customers. Although intangible, business goodwill can be an extremely valuable asset.
Once registered, the trademark owner has exclusive use of the trademark nationwide in connection with the goods or services indicated.
- Introduction
- Domain Names as Trademarks
- When is a Domain Name a Trademark?
- Forget the ".com"
- Distinctiveness
- Identify Your Products and Services
- What Trademarks Protect
- Benefits of Trademark Registration
- If You Don't Register
- Acquiring Trademark Rights
- Use in Commerce
- Intent to Use
- Trademark Search
- Why Trademark Search
- Electronic Filing
- Registration Refusal
- Post-Registration
- Trademark Infringement
- Cybersquatting
- Non-Infringing Use
